DFA Passport Appointment System (www.passport.com.ph)

What to expect when you call the DFA Appointment Hotline (02) 737-1000

All passport applicants scheduled for appearance must appear physically at the DFA at the date and time of their scheduled personal appearance for data and image capturing. This applies to all passport applicants, aging from 0 years old onwards. DFA is strict about the personal appearance system, absolutely no chaperone allowed for passport applicants aging 18 years old onwards.

1. Your call will be received by a Customer Care Officer who will assist you in setting an appointment for your passport application.
2. After getting your appointment schedule, you will be asked to provide your personal information for the passport application.
3. You will be advised on the applicable requirements you need to bring for your passport application.
4. You will receive a reference number relative to your appointment schedule.
5. Go to passport.com.ph/print to print your application form using the Print Code given by the Customer Care Officer.
6. On your appointment date, proceed to the DFA Consular Office located at ASEANA Business Park, Bradco Avenue corner Macapagal Boulevard, Paranaque City (see locator map). You must be at the DFA Consular Office 30 minutes before your scheduled time. Early/Late comers will not be entertained.
7. Present your printed application form to the Appointment Counter.
8. Get your queue number at the Information Counter and sit on the waiting section of the Processing Area. Wait for your queue number to appear on the monitor indicating what processing window you will go to.
9. After processing, proceed to the Passport Enrollment Section located at the 2nd Floor. Pay the applicable passport processing fees (see passport fees).
10. After payment, proceed to the Encoding Section for data capturing.
11. After the Encoding Section, you can have your new passport released and delivered to your home without having to return to the DFA on the release date (optional). If availing of the delivery, proceed to the Delivery Counter to pay for delivery fee.

What to expect when you log in to the DFA Appointment Website passport.com.ph

1. You will be asked to provide your personal information for the passport application on the online application form. Remember to fill in all the information slots correctly.
2. Please take note of the requirements that you need to bring to the DFA Consular Office on your appointment date.
3. Choose an appointment DATE and TIME.
4. Check your email for your reference number and a link to print your application form. You will need to bring the printed application form to the DFA on your appointment.
5. On your appointment date, proceed to the DFA Consular Office located at ASEANA Business Park, Bradco Avenue corner Macapagal Boulevard, Paranaque City (see locator map). You must be at the DFA Consular Office 30 minutes before your scheduled time. Early/Late comers will not be entertained.
6. Present your printed application form to the Appointment Counter.
7. Get your queue number at the Information Counter and sit on the waiting section of the Processing Area. Wait for your queue number to appear on the monitor indicating what processing window you will go to.
8. After processing, proceed to the Passport Enrollment Section located at the 2nd Floor. Pay the applicable passport processing fees (see passport fees).
9. After payment, proceed to the Encoding Section for data capturing.
10. After the Encoding Section, you can have your new passport released and delivered to your home without having to return to the DFA on the release date (optional). If availing of the delivery, proceed to the Delivery Counter to pay for delivery fee.

New Applications

Please have all your original documents and IDs photocopied before going to DFA on your appointment date.
NSO Birth Certificate

Birth Certificate (BC) in Security Paper (SECPA) issued by the National Statistics Office (NSO) or Certified True Copy (CTC) of BC issued by the Local Civil Registrar duly authenticated by NSO depending on the NSO signatory; for born 1950 & below, Negative Birth Record from NSO & Joint Birth Affidavit from Two Disinterested Persons if no record from NSO.

Call (02) 737-1111 for your NSO Birth Certificate
Original Valid ID

Original ID i.e. Senior Citizen's ID, Voter's ID, digitized government-issued IDs like SSS, PRC, BIR, Driver's License, original school ID (for students only) AND original supporting documents indicating full name, date and place of birth and citizenship.
If your Birth Certificate was Late Registered:

* If registered on or before 2000: submit 1 original supporting document indicating full name, date and place of birth, and citizenship prior to the date of late registration.
* If registered on or after 2001: submit 2 original supporting documents indicating full name, date and place of birth, and citizenship prior to the date of late registration.

Certified True Copy of Birth Certificate

Certified True Copy (CTC) of BC issued by the Local Civil Registrar with dry seal if BC SECPA is unreadable.
Applicants with foreign - sounding family names (e.g., Lim, Cho, Sy, Lee, Samadi, Singh, etc.) are required to submit the following documents:

1. Birth Certificate
2. Bureau of Immigration Identification
3. Certificate of Naturalization
4. Marriage Certificate of Parents

Call (02) 737-1111 for NSO Certificates
Applicants who availed of Dual Citizenship under RA 9225 are required to submit the following:

1. Birth Certificate
2. Identification Certificate
3. Oath of Allegiance
4. Report of Birth (for those born abroad)

Call (02) 737-1111 for NSO Birth Certificates
Other Supporting Documents

Please bring the following if they are available.

* Marriage Contract
* Land Title
* Driver's License
* Government Service Record
* School Form 137 or Transcript of Records with dry seal
* Other documents that show full name and birth details of applicant and/or citizenship
* Voter's Registration Record from COMELEC Intramuros
* Baptismal Certificate with dry seal
* Seaman's Book
* Income Tax Return (Old)
* NBI Clearance

If you would like to use the surname of your spouse:

* Marriage Contract (MC) in Security Paper issued by NSO and Certified True Copy issued by the Local Civil Registrar if MC secpa is unreadable.
* Certificate of Attendance from CFO (Commission of Filipino Overseas) if married to a foreigner (color green).

There special instances when there is no record of the marriage with NSO but supporting documents are under the married name.

* Prepare a Certificate of No Marriage (CENOMAR) from the NSO in SECPA and Affidavit of Explanation.
* If it was determined by the NSO that you have a marriage record (negative CENOMAR result), you can use the surname of your spouse.
* Otherwise, (positive CENOMAR result), you can NOT use the surname of your spouse.

Call (02) 737-1111 for NSO Marriage Certificates
If you would like to revert back to your maiden name.

Please prepare the following as well:

* Death Certificate of the deceased husband and Marriage Contract (MC) in Security Paper issued by NSO or by the Local Civil Registrar duly authenticated by NSO.
* If marriage is annulled: Certified true copy and photocopy of the first page and the dispositive portion of the judgment on annulment and NSO-issued Marriage Certificate with the annotation on the annulment decree.
* If divorced: Certified true copy and photocopy of the first page and the dispositive portion of the judgment on divorce authenticated by the Philippine Embassy or Consulate where the divorce is obtained and NSO-issued Marriage Certificate with the annotation on the divorced decree.

Call (02) 737-1111 for NSO Certificates
For Minor Applicants
Legitimate Children:
Traveling with both parents:

* Passport of both parents, original and photocopy.
* Original Birth Certificate from NSO in SECPA
* Personal appearance of minor with either parent.
o If father will appear with the child, prepare the Marriage Certificate in SECPA.
o If mother will appear with the child, no need for Marriage Certificate in SECPA.

Traveling with mother only:

* Passport of mother, original and photocopy.
* Original Birth Certificate from NSO in SECPA
* Personal appearance of minor with either parent.
o If father will appear with the child, prepare the Marriage Certificate in SECPA.
o If mother will appear with the child, no need for Marriage Certificate in SECPA.

Traveling with father only:

* Passport of father, original and photocopy.
* Marriage Certificate of parents from NSO in SECPA.
* Original Birth Certificate from NSO in SECPA
* Personal appearance of minor with either parent.

Traveling with guardian and either parent is in the Philippines only:

* Passport of guardian, original and photocopy.
* Original Birth Certificate from NSO in SECPA
* Original and photocopy of DSWD Clearance.
* Affidavit of Support and Consent indicating the name and relationship of the guardian. (Must be notarized)
o Passport or Original ID w/ signature of the parent who executed the affidavit.
o If the father is the executor, prepare Marriage Certificate in SECPA as well.
* Personal appearance of minor with either parent.
o Valid ID of the parent accompanying the minor for appearance.
o If father will appear with the child, prepare the Marriage Certificate in SECPA.
o If mother will appear with the child, no need for Marriage Certificate in SECPA.

Traveling with guardian and both parents are out of the country:

* Passport of guardian, original and photocopy.
* Original Birth Certificate from NSO in SECPA
* Original and photocopy of DSWD Clearance.
* Affidavit of support and consent indicating the name of the traveling companion and the relationship to the minor (must be authenticated by the nearest Philippine Embassy or Consulate General).
o If the father is the executor, prepare Marriage Certificate in SECPA as well.
* Special Power of Attorney designating the representative by name and authorizing him/her to apply for a passport on behalf of the minor in their stead (must be authenticated by the nearest Philippine Embassy or Consulate General).
* Certified True Copy of parents' passport (must be authenticated by the nearest Philippine Embassy or Consulate General)
* Original valid ID w/ signature or passport of the authorized representative in the Special Power of Attorney document.
* Personal appearance of minor with the authorized representative in the Special Power of Attorney document.

Illegitimate Children:
Traveling with mother only:

* Passport of mother, original and photocopy.
* Original Birth Certificate from NSO in SECPA
* Personal appearance of minor with mother.

Traveling with father only:

* Passport of father, original and photocopy.
* Affidavit of Support and Consent from the mother. (Must be notarized)
* Original Birth Certificate from NSO in SECPA
* Personal appearance of minor with mother with valid ID or passport.
* Original and photocopy of DSWD Clearance.

Traveling with guardian and mother is in the Philippines only:

* Passport of guardian, original and photocopy.
* Original Birth Certificate from NSO in SECPA
* Original and photocopy of DSWD Clearance.
* Affidavit of Support and Consent indicating the name and relationship of the guardian.
o Passport or Original ID w/ signature of the mother who executed the affidavit.
* Personal appearance of minor with mother with valid ID or passport.

Traveling with guardian and mother is out of the country:

* Passport of guardian, original and photocopy.
* Original Birth Certificate from NSO in SECPA
* Original and photocopy of DSWD Clearance.
* Affidavit of support and consent indicating the name of the traveling companion and the relationship to the minor (must be authenticated by the nearest Philippine Embassy or Consulate General).
* Special Power of Attorney designating the representative by name and authorizing him/her to apply for a passport on behalf of the minor in their stead (must be authenticated by the nearest Philippine Embassy or Consulate General).
* Certified True Copy of parents' passport (must be authenticated by the nearest Philippine Embassy or Consulate General)
* Original valid ID w/ signature or passport of the authorized representative in the Special Power of Attorney document.
* Personal appearance of minor with the authorized representative in the Special Power of Attorney document.

Illegitimate children that have been legitimized by subsequent marriage, prepare the following ADDITIONAL requirements:

* Marriage Certificate from the NSO in SECPA
* Birth Certificate from NSO must be annotated

Click here to request for NSO marriage certificates online.

Call (02) 737-1111 for NSO Marriage Certificates
If you are a Muslim applicant whose birth was not registered:

Please take note of the following:

* Late registered Birth Certificate (BC) in Security Paper (SECPA) issued by the National Statistics Office (NSO).
* Original and photocopy of Voter's Affidavit or other supporting documents indicating date and place of birth and citizenship, identity and tribal affiliation.
* Certificate from the Office on Muslim Affairs (OMA).

If you are a Muslim convert:

Please take note of the following:

* Submit annotated Birth Certificate (BC) in Security Paper (SECPA)
* Court Order granting change of name
* Shari'ah Court Order
* OMA Certificate of Conversion

Call (02) 737-1111 for your NSO Birth Certificate

• What To Expect
• Set an Appointment
• Documentary Requirements
• Passport Fees
• Location Map
• Cancel Appointment

Passport Fees

Regular Processing: Php 950.00 (20 working days)

Rush Processing: Php 1,200.00 (10 working days)

An additional fee of Php 200.00 will be charged for processing of Lost Passports if it is still valid.

Location Map

DFA Consular Office: ASEANA Business Park, Bradco Avenue corner Macapagal Boulevard, Paranaque City

www.passport.com.ph

Tourism Promotions and Marketing

Lesson 1

Definitions of Marketing

1. Marketing is the process of developing, pricing, promoting, and distributing goods, services and ideas to satisfy the needs of consumers. (Kerin, Hartly & Rudelius, 2005)
2. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others (Kotler, 2003)

To explain the above definitions and illustration, the following terms must define first:

1. Needs. The human need is a state of felt deprivation. It is a personal requirements which motivate behavior and which people cannot live without, like food, shelter, and clothing which are considered in psychology as the basic needs. In tourism and hospitality industry, this includes warmth, safety, need for belonging, affection and relaxation. When these needs are not satisfied, a void exists. An unsatisfied person will do one of two things: look for an object that will satisfy the need or try to reduce the need

2. Wants. These are form taken by human needs as they are shaped by culture and individual personality. These needs are translated into specific satisfiers which may differ from person to person. Wants are described in terms of objects that will satisfy needs. As a society evolves, the wants of its members expand. As people are exposed to more objects that arouse their interest and desire, producers try to provide more want-satisfying products and services.

3. Demands. As more and more products are introduced, we crave for more and continuously want more than what we already have. That makes the human wants unlimited, non-stop. However, resources are limited, thus we cannot buy everything we want. When backed by buying power, wants become demands.

4. Products. A product is anything that can be offered to satisfy a need or want. The concept of product is not limited to physical objects. Anything capable of satisfying a need can be called a product. It also include such as other entities as experiences, persons, places, organizations, information and ideas. Products should be offered not only as physical acquisitions but also as solutions to a need.

5. Value, Satisfaction and Quality. A need can be satisfied by a wide array of products that can choose from. Customer Value is the difference between the value of buying, owning and using the product and the cost of the product. The customer compares the cost of the product with the benefits he gains from using the product. If the benefit exceeds the cost, there is a positive customer value and the customer usually decides to buy the product. It the cost exceeds the benefits, there is negative customer value and the customer would most likely avoid the product and look for something else. Customer Satisfaction refers to the difference between the buyer’s expectation and the perceived performance of the product. Before making any purchase, a customer would already have an expectation in mind and his task is to look for a product which he thinks would perform and deliver according to his expectations. If the product performs less than expected, the customer is dissatisfied. Quality is what the customer says it is. The decision-maker and the final evaluator of quality is the customer. Indeed, quality begins with customer needs and ends with customer satisfaction.

6. Exchange, Transactions and Relationships. Exchange is the act of obtaining a desired object from someone by offering something in return. Exchange is only one of several ways people can obtain a desired object. Exchange is said to be the core concept of marketing. In order to have a marketing exchange, five conditions have to be met:

a. There must be at least two parties to the exchange.

b. Each party must have something that the other party needs or wants.

c. Each party must want to deal with the other party.

d. Each party must have the freedom to accept or reject the other party’s offer.

e. Each party must be able to communicate with other party.

Transaction is marketing’s unit of measurement. A transaction consists of a trade of values between two parties. Not all transactions involve money. Marketing must not be seen as a series of exchanges and transactions. TO succeed, exchanges and transactions must be continuous to sustain a firm’s operations. Thus, a new concept has evolved: Relationship Marketing . It treats each transaction with much value and appreciation. Instead of building short-term transactions, marketers build long-term relationship with valued customers, distributors, suppliers and dealers. The operating assumption of relationship marketing is: BUILD GOOD RELATIONSHIP AND PROFITABLE TRANSACTIONS WILL FOLLOW.

7. Markets. It refers to a set of actual and potential buyers of a product who have a common need or want that can be satisfied through exchange. Market in marketing does not refer to a place but to a group of people bound by a common need or want. The size of a market is measured by the number of people who exhibit the need. Market has come to cover different groupings of customers. They can be called demographic markets that refers to customers bound by similar demographic characteristics (e.g. markets based on age, gender, income. Another is the geographic markets which are defined by territory.

Lesson 2

Marketing Management

Marketing Management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.

Marketing Managers are person interested in shaping the level, time, and composition and demand for the company’s products and services. At any time, there may be no demand, adequate demand, irregular, demand, or too much demand. Marketing managers are not only concerned with finding and increasing demand, but also at times, with changing or even reducing it.

The Purpose of a Business Is to Create and Retain the Right Customer

Importance of Customer Retention

The Promotional Mix

Advertising

Sales promotion

Packaging

Personal selling

Public relations

The Four Ps

Defining Marketing

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and value with others.

Core Marketing Concepts

Need, Wants, Demands

Need. A human need is a state of felt deprivation. Examples include the need for food, clothing, warmth and safety.

Wants. Wants are how people communicate their needs. A hungry person may want a hamburger, noodles, or cheese and bread.

Demands. When backed by buying power, wants become demands.

Product

Value, Satisfaction, and Quality

Customer value is the difference between the benefits that the customer gains from owning and/or using a product and the costs of obtaining the product.

Customer satisfaction depends on a product’s perceived performance in delivering value relative to a buyer’s expectations.

Quality begins with customer needs and ends with customer satisfaction.

Why Satisfaction May Not Lead To Customer Loyalty

Some customers never return to an area – but they can still recommend

Some customers shop for the best price - differentiate your product

Some customers like to have different purchase experiences – like to stay or dine at different places

Why Managers Should Be Concerned About Customer Loyalty

Customer loyalty leads to increased profit

Customer loyalty leads to increased partnership

Lower marketing and sales costs

Exchange, Transactions, and Relationships

Exchange is the act of obtaining a desired object from someone by offering something in return.

A transaction is marketing’s unit of measurement and consists of a trade of values between two parties.

Relationship marketing builds relationships with valued customers, distributors, dealers, and suppliers by promising and consistently delivering high-quality products, good service, and fair prices.

The Life Time Value of the Customer

Revenue and profits by average customer over a lifetime by segment

Increase average purchase, frequency of visit, life

Example

Corporate business traveler - 4x a year, 2 nights per visit, $200 per visit = $800 a year

Average life is 4 years

4 yrs x $800 = $3200 lifetime value

Markets

Marketing Management Philosophies

Marketing and Sales Concepts Contrasted

Marketing’s Future

“It (marketing) encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view.”

- Peter Drucker

Marketing has become the job of everyone.

Intangibility

High risk associated with services. It is difficult to evaluate service before the experience. Furthermore, lack of tangibility after the experience

Tangibilizing the intangible

Create strong organization image

Engage in post-purchase communication

Stimulate “Word of Mouth” & Publicity

Inseparability
The customer becomes part of the service

Service encounter, Moment of truth

Managing employees

Communication training

Empowerment

Managing customers

What do you expect customers to do?

Interaction with other customers

Variability
Lack of consistency

Managing consistency

Standardized procedure: industrialize service and cutting interaction

Customized: taking care of individual

Educate customers

Train contact and non-contact employees

Manage suppliers’ quality

Perishability
Lack of ability to inventory

Capacity and demand management

Managing demand

Understanding demand patterns

Price, Shift demand

Reservation, Overbooking

Create promotional events

Managing capacity

Cross-train employees

Schedule downtime during periods of low capacity

Management Strategies for Service Business

Managing differentiation

Managing service quality

Tangibilizing the product

Managing the physical surroundings

Stress Advantages of Non-Ownership

Management Strategies for Service Business

Managing employees

Managing perceived risk

Managing capacity and demand

Managing consistency

Strategic Planning

The High-Performance Business

Corporate Strategic Planning–Four Planning Activities

Defining the corporate mission.

Establishing strategic business units.

Assigning resources.

Developing growth strategies

Corporate Strategic Planning
Defining the corporate mission

The mission should define the competitive scopes within which the company will operate. Industry scope, products and applications scope, competencies scope, market-segment scope, and vertical scope.

Mission

What business are we in? What businesses should we be in? What do we do best? What are the values/ethics of the firm?

Define business by need rather than product.

Lodging vs hotel

Quick service restaurants vs fast food hamburgers

Marketing myopia - Transportation vs railroad

Analyzing Current SBU’s:
Boston Consulting Group Approach

Developing Growth Strategies in the Age of Connectedness

Corporate Strategic Planning

Developing Growth Strategies

Intensive growth opportunities: Identify further opportunities to achieve growth within the company’s current business.

Market penetration strategy seeks to increase current products in current markets.

Market development strategy looks for new markets in which current products can expand.

Product development strategy considers new product possibilities

Business Strategy Planning

Business mission

External environment analysis– opportunities and threats

Internal environment analysis– strengths and weaknesses

4.Goal Formulation (What do we want?)–The vision

Business Strategy Planning

Strategy Formulation (How do we get there?)

Michael Porter’s three generic types of strategy:

Overall cost leadership

Differentiation

Focus

Strategic Alliances: companies need to form strategic alliances with domestic or multinational companies that complement or leverage their capabilities and resources to achieve leadership nationally or globally.

Business Strategy Planning

Program formulation. A company must develop hiring, training, advertising, and other programs to support its strategy.

Implementation. A firm must communicate its strategy to its employees and it must have the resources to carry out its strategy.

Business Strategy Planning

Feedback and control are absolutely necessary to track results and monitor new developments in the environment.